Trademark Essentials: Protecting Your Brand

BRIEF WORKSHOP DESCRIPTION: Brand protection is essential for your business. Learn how to apply for a trademark and discover the benefits it brings.

WORKSHOP and SPEAKER DESCRIPTION:

Tricia Meyer and Melody Ashby of Meyer Law will guide you through the process, from application to registration, and explain how trademarks safeguard your brand identity. Understand the strategic advantages, such as increased brand recognition and legal protection against infringement, to stay competitive in the market.

KEY TAKEAWAYS

• Understanding the Importance of Trademarks: Attendees would have learned that trademarks are not just logos or brand names; they can also include slogans, symbols, and even sounds.
• Navigating the Trademark Application Process: Understanding of the trademark application process in the USA. This includes learning about the various types of trademarks, such as standard character marks and stylized marks, as well as the steps involved in filing a trademark application with the United States Patent and Trademark Office (USPTO.
• Enforcement Strategies: Strategies for enforcing their trademarks and protecting their brands from infringement.‌

SUGGESTED PRE-WORK AND RESOURCES

• https://meetmeyerlaw.com/blog/protecting-your-business-with-trademarks/
• https://meetmeyerlaw.com/who-we-help/startups-entrepreneurs/