Founder’s Friday featuring Robert Cerone @ CognosHR

Rob Cerone

Please provide a brief description about your company.
Well into the future of running a small business, a key factor in company productivity will continue to be the outsourcing of non-revenue generating operations. By implementing proven techniques, Cognos HR can relieve the burden of complicated human resource management issues. Headquartered in Chicago, Cognos HR specializes in providing scalable benefits, payroll and HR services to small and medium-sized businesses (5-500 employees). Our staff is comprised of recognized experts in human resources and benefit administration services.

Two hashtags that best describe you
#Competitive #caring

What do you consider your greatest achievement?
On a personal front – my marriage to my beautiful wife Cathy of 44 years to include my four terrific children. Professionally – I have started three companies and all I would consider to have been or are currently successful.

What is your idea of perfect happiness?
A truly healthy and happy family.

What is your greatest fear?
Enclosed spaces

Whom do you most admire?
People willing to “risk it all” for what they believe in.

If you could change one thing about yourself, what would it be?
I would dedicate myself to learning another language.

What are your top tips for balancing work and life?
Don’t let yourself get consumed by work at the expense of your family.

What is something new that you learned about running a business this year?
How to deal with a pandemic.

What is your most marked characteristic?
I think I am a very happy person and am not afraid to show it.

What is your greatest regret?
Not to have been drafted by MLB team.

What is your motto?
Sincerity will lead you to success.

What is a legal mistake you wish someone warned you about?
Creating a less than beneficial operating agreement.

When running your business, what do you struggle with most?
Getting prospects to understand the real value that Cognos HR can deliver.

What advice would you give to yourself at 25 years old?
Start saving now for your children’s education!

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