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What Are Common Mistakes Made When Raising Money From Investors?


Raising money from investors can be tricky, and entrepreneurs make a few common mistakes to avoid. But today, we will focus on ten common mistakes you can avoid in this process.

  1. Not having a clear business plan. Before approaching investors, you should have a well-thought-out business plan outlining your goals and strategies. Investors want to know that you have a plan for success and that you understand the market you’re entering.
  2. Not doing enough research beforehand. Before approaching investors, you should research the market and the potential investors. It would help if you clearly understood the investor’s interests and the potential risks and rewards associated with the investment.
  3. Not having a good pitch. When talking to investors, you should have a concise and compelling pitch outlining your business’s potential. You should clearly explain why your business is a good investment and how it will generate a return for the investor.
  4. Not having a good solid team. Investors want to know you have a strong team to execute your plan. Ensure you have team members of experienced professionals to help you reach your goals.
  5. Not having a good exit strategy. Investors want to know that you have a plan for exiting the investment. Ensure you have a clear exit strategy outlining how to leave the investment and how to return the investor’s money.
  6. Not understanding investors’ expectations. Investors have different expectations and requirements when it comes to investing. Some may prefer a long-term investment. Meanwhile, others may want to see a quick return. Some may be interested in investing in a specific industry or type of business. Understanding the investor’s expectations and aligning them with your goals is essential.
  7. Not focusing enough on the business model. While having a great product or idea is important, investors are also interested in the business model and how you plan to make money. It would help if you clearly understood your revenue streams and how you plan to scale your business.
  8. Not being open to feedback. Investors may have valuable insights and suggestions that can help you refine your business plan and strategy. It’s important to be available to input and willing to make necessary changes. Being willing to take feedback shows investors that you are adaptable and willing to learn from others.
  9. Not having a strong online presence. In today’s digital age, having a strong online presence is crucial for any business. Investors will likely research your company online before deciding to invest. Make sure your website and social media profiles are up-to-date and professional.
  10. Not being prepared for due diligence. Once an investor expresses interest in your business, they will likely conduct due diligence to verify your claims and assess the risks and rewards of the investment. Be prepared for due diligence by having all necessary documents and information readily available such as financial statements, legal documents, and market research.

By avoiding these common mistakes, you can increase your chances of success when raising money from investors. Make sure you have a clear plan, do your research, have a good pitch, have a good team, and have a good exit strategy. With the proper preparation and strategy, you can increase your chances of success when raising money from investors.

Tricia Meyer 301

Tricia Meyer is Founder + Managing Attorney of Meyer Law, one of the fastest growing law firms in the United States! Meyer helps entrepreneurs and technology companies from startups to large corporations with day-to-day matters and notable clients include companies that have appeared on Shark Tank to companies gracing the Inc. 500 to some of the largest companies in the world. Tricia has been named on the Forbes Next 1000 list, is one of the Most Influential Female Lawyers in Chicago according to Crain’s Chicago Business and been recognized as a top 10 technology lawyer. As an entrepreneur and a lawyer, Meyer has a unique perspective and has mentored thousands of startups and scaling companies at tech incubators and accelerators across the United States such as 1871, WeWork Labs and Techstars. Tricia has been featured in Inc., Crain’s, Chicago Tribune, NBC Chicago, American Express OPEN Forum, and more. Learn more at and follow Meyer Law’s story on Instagram @loveyourlawyer.